Presented by Tracy Duncan, Washington University

Thousands of area customers look for products online before ever stepping foot into a physical storefront. This session reveals how brick-and-mortar and e-commerce businesses can leverage Google’s free retail ecosystem to showcase real-time inventory directly where people are already searching. Learn step-by-step how to maximize your Google Business Profile, use Merchant Center to create free product listings, and seamlessly sync your physical point-of-sale system to capture local buyers. 

Part of the Small Business & Nonprofit Conference.

Registration recommended.